lendlease - dsp global office scalability rollout
Agency - Imagination
Product Manager - Marion Baillat
Dev Lead - Tom Byrne
Creative Lead - Dhani Sutanto
Designer 1st Phase - John Tantoco
My Role - Designer 2nd Phase
Tools - Adobe Creative Suite
Imagination Australia was tasked with creating an interactive and compelling digital installation for the externally facing lobby at Lendlease's headquarters at Barangaroo. The result was a room long, assymetrical array of screens that display scheduled user generated content with a CMS system provided by Imagination's own Digital Signage Platform product.
Imagination was then asked to scale the content distribution creative to a further nine global Lendlease offices around the world. It was my task to design a suite of variable content templates that would allow the user to display the same amount and style of content internationally in a visually compelling way that still aligned with Lendlease branding. The same quantity and style of content had to be able to fit the asymmetrical installation at Barangaroo and more conventional 16:9 horizontal and vertical screens found internationally. It was also my task to design a clean and simple UI for the end user to access the CMS of a given office.
Office selector
Example template suite