TELSTRA VANTAGE 2017 - DIGITAL ECOSYSTEM
Agency - Imagination Australia
Product Manager - Marion Baillat
Production Lead - Sarah Williams
Creative Lead - Sophie Moffat
My Role - Digital Design Lead
Tools - InVision, DSP, AfterEffects, Adobe Creative Suite
For Telstra Vantage 2017, it was my role to lead the design of the digital ecosystem for the event experience. This was a rewarding and diverse task which included producing digital collateral for pre- and post- event comms, creating a suite of online portals including registration sites, responsive landing pages and gated sites and a responsive and robust agenda builder for all featured sessions and workshops. During the event itself, it was also my task to create a suite of templates as part of Imagination's deployment of its DSP product with the Telstra Vantage 'Village'. The templates broadcast a range of variable text and image/video content throughout the entire installation on conventional 16:9 totem screens and onto the suspended 'digital chandelier' which forms the centrepiece and physical heart of the event.
