Telstra Business Awards hololens experience
Agency - Imagination Australia
Production Lead - Andy Nguyen
Dev Lead - Michał Moczyński
My Role - Creative Lead, UX Lead, Designer
Tools - C4D, Unity, Blender, Adobe Creative Suite
The Imagination Digital Team were given the exciting opportunity to develop Telstra's first mixed reality experience as part of the 2017 Telstra Business Awards program. The experience provided an in-depth presentation of each of the finalists for the awards represented by eight bundles of image galleries, video interviews, bios and a 3D rendered artefact that was crucial to the history and successes of each of those businesses. The project was a large and successful undertaking that allowed us to develop a set of core principles and guiding practices for designing for AR/MR environments in future projects. The application also gave us an opportunity to work together with Telstra in refining and elevating their current and future brand proposition for augmented and virtual space.
In headset recording of the experience (no audio) - final video case study coming soon.
Prototyping and testing
C4D concept renders
UX development
Wireframing and dev guide